Experts in our field
- Co-Creation Sessions
- Online communities
- NPD and Innovation
- Monitoring and Brand Health Tracking
- Branding and Strategy Development
- Ethnographic Consumer Research
- Retail Traffic Flows
- Catchment Counts and demographic profiling
- Choice Modelling
- Database Management
- Asian / Ethnic market insights
- Technology & IT
- Quick Service Restaurants
- Mass Market
- Early Adopters/Influencers
- Asian Consumers
- High Net Worth Individuals
- Health Care Professionals
The Big QuestionsAt Big Picture we're experts at solving a variety of marketing challenges. Here's how we tackle and crack common client challenges.
Why is my brand losing relevance?
For this type of study we would choose to explore the category and unlock key values to understand how your brand is perceived against these. After this, we would recommend certain strategies to reinvigorate the brands relevance.
What can I do to innovate and grow?
NPD is arguably one of the most challenging areas in business that marketers can get involved with. Fortunately Big Picture has been through this process many times before and helped numerous companies release not only the potential in their new product, but also their associated brands and people – no matter where you are in the NPD cycle.
How is my brand perceived and positioned in the market?
For a study of this nature we would dimensionalise the category around key consumer drivers. After this we explore where the brands in the category are positioned in relation to these drivers, which reflect both the rational and emotive dimensions of the category and brands.
How do consumers engage with and perceive my category and brands?
We have a number of different tools that shed light on consumers’ category usage and behaviour. Our preferred approach is to immerse ourselves, and our clients, in the consumer experience. We have found that the closer we get to consumers the more illuminating the insights are.
How does my brand track and perform over time?
We believe if your tracker is continually showing flat-lines then you are not asking the right questions. One of the aspects we build into every tracker is flexibility, whether it be around the types of questions asked, the frequency of questions asked, and even where questions are asked. For many clients our tracker involves an in-store component to involve real time feedback.
What is the best retail layout and design?
We can help you better design your in-store environment to help maximise foot traffic and retail space around in-store ‘hot spots’ and ultimately remove any ‘cold spots’.
How can I price more effectively around consumer trade-offs?
Every consumer purchase decision requires trade-offs. We can help you understand what those trade-offs are, to better bundle your products and services.
Am I managing my portfolio of brands to meet consumer needs and strategise the competition?
We can help you to understand how your brands are positioned in relation to market drivers, so that you can rationalise your brand communication and energies around different consumer strategies.
Big Picture has a broad range of expertise and skill sets, as well as experience across different categories and markets.
Listed above is just a selection of our capabilities.